FACTUAL Joins ALICE

Monday, March 31st, 2025

We are thrilled to welcome FACTUAL as a new member of ALICE! FACTUAL is a Barcelona-based innovation consultancy specializing in urban mobility and logistics. Through strategic consulting, technology assessment, market analysis, and project management, FACTUAL empowers cities, public administrations, and private companies to develop cutting-edge mobility solutions that enhance efficiency, sustainability, and safety. 

About FACTUAL 

FACTUAL specializes in strategic consulting, technology assessment, market analysis, and project management tailored for the rapidly evolving mobility landscape. The company works closely with cities, public administrations, and private organizations to plan and implement cutting-edge urban mobility solutions that improve efficiency, safety, and sustainability. 

With an impressive track record, FACTUAL has actively participated in 38 EU-funded projects within the European innovation framework in the last five years. The company has also played a leading role in coordinating flagship logistics initiatives such as S+LOADZ, TACTIC, and will be involved in the soon-to-launch IKIGAI project. By identifying gaps in the mobility sector, FACTUAL transforms challenges into opportunities, leading to successful ventures like NEMI, Rideal, LanePatrol, and Factualizer. 

FACTUAL’s role in ALICE 

As a new ALICE member, FACTUAL aims to contribute its deep expertise in urban logistics and mobility research. The company will actively engage in EU-level research and innovation projects, leveraging its knowledge to support training initiatives and foster collaboration with key stakeholders in the logistics sector. 

FACTUAL’s core areas of contribution to ALICE include: 

  • Mobility Research – Delivering personalized research insights to enhance competitive advantage. 
  • Market Expansion – Helping businesses enter and thrive in new markets with expert guidance. 
  • Corporate Mobility Planning – Supporting organizations in designing strategies that improve employee well-being while reducing environmental impact. 
  • R&D and Innovation Management – Assisting in securing funding for mobility research and development projects. 
  • Mobility Planning & Low Emission Zones – Providing strategic guidance on designing and implementing sustainable urban logistics solutions. 
  • Road Safety Audits – Enhancing road and cycle lane safety to prevent accidents. 
  • Event Design & Professional Training – Offering customized industry events and specialized courses for mobility professionals. 

A strong network and industry impact 

FACTUAL’s extensive global network spans over 2,000 organizations, participating in 38 European projects, having secured over €14 million in EU funding to date, and delivering tailored mobility training programs across more than 30 countries and 50 cities. With a multidisciplinary team of experts and strong industry partnerships, FACTUAL continues to drive change and create tangible value for its stakeholders. 

 Welcome to ALICE, FACTUAL! We look forward to a journey of collaboration, innovation, and impact in the mobility and logistics sector. 

🔗 Learn more about FACTUAL: Factual Consulting | Committed to transforming mobility 



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